Edinburgh SEO Services

SEO Services & Consulting

Did you know that 75% of all clicks on search engine queries go to organic results. Organic SEO drives traffic and boosts rankings, and content is what drives SEO. Content marketing is the foundation of every successful SEO campaign. Getting your website to rank in Google is not about peppering your pages with one or two keywords anymore. Google’s algorithms focus on quality content that engages, builds trust and establishes authority within your industry.

But, here’s the thing, when it comes to search engine optimisation, it’s not as simple as pressing a button and making it happen. Achieving good SEO results in 2016 requires cutting-edge expertise in order to do it properly.

Creating campaigns and working on SEO is not easy. It’s hard. It’s time intensive. It’s laborious. And, it can take time to see positive results. If a client isn’t willing to give it a good six months to a year to manifest results, it’s not even worth their money to jump into managed SEO at all. (But, that’s not to say that you shouldn’t be following good SEO practices when creating your own website and blog content – you definitely should be doing that all the time!)

I’m talking about full-scale professionally managed SEO work. When I work with an SEO client, I invest a significant amount of time, resources and expertise into each of them. But that also means that there’s only so many people I can work with at any given time. So their commitment to stay in for the long haul must be there, coming out of the gate.

Types of SEO

There are many facets to search engine optimisation, which can include, but are not limited to:

 

  • Optimising an existing website to improve current rankings
  • Keyword reports, research and optimisation for specific pages
  • Promoting a website that is already optimised to improve and maintain rankings
  • Promoting a video (or other content) posted on an authority website like YouTube
  • Creating premium content for web pages, blog entries and press releases
  • High-level consulting with advanced SEO strategies and help overcoming penalties
  • Advanced link clean up to help recover lost rankings
  • Competitive SEO
  • Local SEO and marketing to establish local online visibility
  • Online reputation management

Getting Started

A website audit is the starting point for any of my managed SEO services (and is a required first step), or can be used as a stand-alone service to simply give you an understanding of where your website is in regards to search engine optimisation and your overall online presence.

No SEO services can be scheduled, or an actual price quote for proposed services to be provided, until I have done your comprehensive website audit to review your company’s entire digital footprint and identify your strengths and weaknesses, so that I know what needs to be done to bolster your online presence.

My audit will show how your brand is being represented online, how easily it is discovered, strengths, weaknesses and steer you into some solid ways you can improve your online standing. I will also research what the winners in your market are doing so that you can compete and ultimately dominate.

I review your website, blog, social media, and search engine results in the audit. You will receive a written report of our recommendations.

Even if you don’t ultimately decide to sign up for any of my SEO services, this audit will give you a guideline with some clear ideas of what you can do on your own to improve your online marketing efforts.

You will receive a written report of your audit findings and the option to schedule a phone audit review conference for an additional fee, if you would like.

Price: £200
Frequency: 1 Time

This is an optional service, available after your initial website audit, if you would like to schedule a two-hour follow up phone conference in conjunction with your written website audit report.

I will review your online marketing strengths, weaknesses, opportunities, problems and recommendations for solving them.

I can answer any questions you many have and offer some suggestions for implementing various improvements.

Price: £200 for up to two hours
Frequency: 1 Time Minimum

Perhaps, after your audit, you don’t want to commit to any long-term managed SEO work, but would instead like to try to implement some things on your own. I can write an action plan for you to steer you in the right direction.

This does not mean I will be doing the work for you (that’s what our monthly plans are for), but rather I will create a unique “road map” for your company that helps you to maximize your online presence, increase your exposure and help create awareness of your brand.

This customised strategy may include:

Market Research. This may include detailed research of your brand, profiles on your competition, community demographics, target markets and ideal clients.

Content Creation Concepts. I can offer you direction for creating your online content. This may include things such as blog topics, examples of the type of social media updates you should be doing on a regular basis, and other types of online inbound marketing that will help bolster your presence on the web.

Metrics, Statistics and Results. I will install Google Analytics and Google Webmaster Tools for you (this means setting up accounts on your behalf) so you can measure your click through rates, see where your traffic is coming from and measure engagement.

Publication Schedules. I can help create a mapped out strategy and calendar for posting online. We show you how to increase your exposure by optimising keyword research and publishing at certain times during the day, week or month.

Price: £1200
Frequency: 1 Time

Sample SEO Package Costs

Each service is going to require varying amounts of time to do. There is no one-size-fits-all when it comes to SEO and pricing will depend largely on what your goals as a client are. But, to give you an idea of what type of services and ballpark pricing are available, here are a few scenarios. These prices below are not a fixed price quote, but rather a general estimate of what a client might pay for a particular set of SEO services.

Local SEO marketing packages help to establish local online visibility and include things such as:

  • Website copywriting
  • Title tag optimisation
  • Meta description optimisation
  • Meta keyword optimisation
  • Guest blogs
  • Local and industry directory creation and submission*
  • Magazine and news placements Online business listings*
  • Link citation development

One Off Set Up Fee: £400
Monthly Fee: £500 to £1000 per month
Frequency: Monthly
Minimum Time Commitment: 12 Months

*With free directories. Paid directories will incur additional fees.

Organic SEO packages may include things such as:

  • Copywriting for web pages
  • Title tag optimisation
  • Meta description optimisation
  • Broken link checking
  • Content marketing and link acquisition
  • Page optimisation
  • Editorial publications
  • Business reviews
  • Guest blogs
  • Google Analytics checks
  • Magazine or news placements
  • Other white-hat SEO techniques

One Off Set Up Fee: £400
Monthly Fee: £700 to £1500 per month
Frequency: Monthly
Minimum Time Commitment: 12 Months

Why I Require A Time Commitment For Managed SEO Services

It’s important for you to have clear expectations from the start to avoid frustration with your managed online marketing services. A minimum of six months to a year needs to be given on most services in order to start seeing some rank growth, especially for a totally new website.

As stated above, this is not an easy process – that’s why you are hiring someone else to manage it, right? – and it takes a lot of time and a lot of work to do. It requires a lot of man hours on our part. If a you aren’t willing to commit to the time needed to see growth, I can’t help you.

And, you must also be willing to be involved, to a certain degree, in the process. Keywords selection is vital to bringing in quality leads. As a client, you must be involved in keyword selection and evaluating content created for them. The right keywords bring the right kinds of visitors to your website.

Also understand that mild fluctuations in rankings are normal over time. Overall direction of ranking trend is best evaluated month to month. Summaries of your campaign’s progress is prepared each month for you to review.

Frequently Asked Questions

Do you offer a guarantee?

Google strictly warns SEO marketing firms against giving ranking guarantees. As a matter of fact, they forbid them from doing so. I can only guarantee to deliver the service levels we agree upon, and to keep you updated on the progress of your campaigns regularly.

How do you organise payment and contracts?

My full service campaigns launch on a scheduled basis twice per month. Payments are organised one month ahead of time and paid prior to work being completed. I launch new campaigns and service cycles on the 1st and 15th day of the month, and all reports and invoices are arranged at this time.

If I don’t like my results can I get my money back?

No. Managing SEO for a client expends a considerable amount of staff, time and effort. I follow white hat SEO techniques, which is what search engines like Google are looking for. But, the quality of your rankings depends on a variety of factors, many of which may have nothing to do with the managed SEO services we are providing.

What I will do at the 12 month mark is pause your monthly payment and continue to work for free until I have achieved the results.

As a client you should be doing things too, to help your own SEO, like consistently posting new content, through a blog or to your website directly. This keeps your website relevant to search engines. There is nothing they hate more than a dead site that no one updates.

You should also be doing things such as actively promoting your own site by including your URL in every piece of printed correspondence your company sends out, whether it is a letter to a customer, a business card or a thank you card for a job. If advertising in print, be sure to include your website address in your ads.

Start your project with me today

Call 07725 440504

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